This Is Your Brain On Junk Food


From November 18, 4:48 PM

Food companies are spending millions of dollars to design foods with addictive sensations. What can you and I do about it? Is there any way to counteract the money, the science, and the advertising behind the junk food industry?

Via The BioSync Team

Sandi Cornez's insight:

Read how the food companies trick you into craving junk food by making certain foods more addictive and tasty than others.

Steven Witherly, a food scientist has spent the last 20 years studying the why of addictive junk food. Read the entire article to get links to his excellent report, "Why Humans Like Junk Food".

Witherly says there are 2 factors that make eating pleasurable: one is the sensation of eating the food. This includes tastes, smell, and mouthfeel – which is very important. Food companies spend millions of dollars to discover the satisfying level of crunch in a potato chip or the perfect amount of fizzle in a soda. These factors all combine to create the food your brain craves.

The second factor is the actual macronutrient makeup of the food – blend of proteins, carbs, and fats it contains. And in the case of junk food, the manufacturers are looking for the perfect combination of salt, sugar, and fat that excites your brain, and gets you coming back for more.

So what can you do about this craving because as you probably know by now, junk food is unhealthy and causes a myriad of chronic diseases, weight gain, obesity, and even death in certain individuals. 

As you begin eating less and less processed foods, you begin to go through a transition period known as "gene reprogramming".

Best strategy is to avoid buying these products. If you can't do that then try to reduce the amount you buy/eat by using his strategies.

"Outer ring" and "5 ingredient rule". 

Shop on the outer ring of the grocery store where the produce section is located and the eggs, meats, fish etc. Remember you're really wanting real whole food, food that you're body recognizes, and food that serves your body.

If the product has more than 5 ingredients, then put it back on the shelf. It most likely is trying to trick you into buying.

Eat a variety of foods and eat Rainbow Foods. These are the foods that contain the antioxidants, the phytonutrients, the minerals, and vitamins that your body craves.

Instead of eating a chip with a dip of unknown ingredients. try eating carrots, celery, red, orange peppers with hummus or nut butters. You'll still get the crunch and your body will thank you by keeping you healthy. Just remember to chew slowly and you'll get a great mouthfeel. Plus your digestive system will be happy.

And there are better alternatives to handling stress than eating junk foods which really do not comfort you in the long run. Listen to music you like, get up and dance with your special ones, breathe deeply and let out a pleasurable sound, try yoga, meditation, take a nature walk, sing in the shower, laugh for no reason – a great stress reducer, help someone else and you'll forget your problems.

This site is being curated by Sandi Cornez. Follow Sandi for more healthy food tips and wisdom

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